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Business – E-Commerce Challenges

Different challenges of electronic commerce

E-commerce business models offer businesses and consumers to purchase or sell things online. There are different types of e-commerce business models. B2C (Business-to-consumer) businesses sell directly to their end users. In a B2B (Business-to-business) business model, a business sells its product or service to another business. B2B2C (Business-to-Business-to-Consumer) is where a company sells its product or service in partnership with another organization. Business-to-government (B2G) is an eCommerce model where a business sells and markets its products to government entities or public administrations. Many other models allow individuals to sell goods and services to companies. Electronic commerce sounds very easy, time and energy-saving, but the real threats lie in data security, digital advertising, content marketing, and SEO. The site navigation design, business credibility, and customer service should be influential. The Covid-19 pandemic in the last two years boosted the online business and exposed many ecommerce challenges faced by either party.

E-Commerce Challenges

  •   Complex inventory management
  •   Keeping up with technology
  •   Meeting customers’ expectations
  •   Dealing with logistics
  •   Accounting problems

Customer service

  •   Bad user experience (UX)
  •   Late response to customer inquiries
  •   Long wait times
  •   Poor customer service


  •   Lack of branding
  •   Bad sales strategy
  •   Unattractive marketing content
  •   Weak SEO

Lack of trustworthiness

  •   Lack of business credibility
  •   No reviews or testimonials

Product issues

  •   Poor products or services
  •   Inconsistent product quality
  •   Bad product reviews

Payment methods

  •   Limited payment methods
  •   Inconvenient payment methods

Technical issues

  •   Cyber data security
  •   Bad user interface
  •   SEO mistakes
  •   Lack of mobile friendliness
  •   Poor site navigation

This fishbone shares knowledge about some potential causes of e-commerce issues. It consists of the parents and its child categories. It is a simple template that provides information on the various problems of electronic commerce.

Who should use the E-Commerce Challenges template?

  • This analysis is advantageous to anyone who wants to find out the different issues of online business.

Why use this template?

  • Understand the different challenges in e-business.
  • Review, alter and reuse this template using smartQED to solve the problem.
  • Draft your templates for any problem analysis in smartQED.

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