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Sales volume metrics deal with the total number of products or services sold within a certain period. It plays a vital role as a business health indicator. Sales amount helps us track the performance of the marketing team and sales representatives. We can also choose the best location of physical stores based on the quantity sold. A decline in sales is one of the crucial threats to any business. It affects the company’s growth and revenue. Revenue generation is the main goal of any business. Sales impact the return on any investment. Low sales volume signifies underperforming products, which implies that we need to improve our sales process. It is a must to know the product very well. A good marketing strategy comes in handy in generating revenue. Thorough knowledge about the competitors is key to high sales. Identifying top customers and catering to their needs would ensure good turnover. Measuring sales volume can have a significant impact on the success of your company. There are many contributing factors to this problem.

Low Sales Volume
Vendor

•  Unprofessional behavior
•  Lack of product knowledge
•  No incentives
•  Inefficient workforce
•  Lack of skills

Customer

•  Fewer footfalls
•  Unsatisfied customers
•  Frequent complaints
•  Poor quality
•  Less payment options

Goods

•  Small inventory
•  Less product varieties
•  Old stock
•  Old technology
•  Unimpressive product

Shop

•  Bad reviews
•  Improper location
•  Poor ambience
•  Small warehouse
•  Not presentable

Methods

•  Unorganized
•  Information delays
•  No tools
•  Untimely

Management

•  No demand generation
•  No branding
•  Pricing too high
•  Unplanned
•  Fund crunch

Here is my root cause analysis in the form of a fishbone template, which contains the critical reasons for a drop in sales volume. The visual representation of its root cause analysis makes it easy to understand the triggering factors for the same.

Who should use the Low Sales Volume template?

•  All the businesses who want to increase their sales volume for high revenue.
•  This template proves helpful for businesses that need to identify the causes behind their decline in sales.

Why use this template?

•  Understand the factors that can cause poor sales.
•  Launch programs to increase sales volume.
•  Customize this template or create and reuse the templates for problem analysis in smartQED.

Curated from community experience and public sources:

• https://www.salesforcesearch.com/blog/9-possible-reasons-for-a-drop-in-sales/
• https://www.smallbusinessrainmaker.com/small-business-marketing-blog/10-surprising-things-that-explain-a-decline-in-sales-and-how-to-resolve-it
• sales-decrease-ishikawa-diagram.pdf (edrawsoft.com)
• https://www.linkedin.com/pulse/9-reasons-sales-declining-blake-lemoi/